| |
| |
|
Network Marketing Information |
|
|
|
Quality Beats Quantity Every Time
Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer. Be wary of "massive action" techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed "information police"). Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients. In order to be effective in the promotion your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should? What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering? It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know... throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity. It seems that a great many webmasters have not stopped to ask themselves the all-important question...What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a "showcase" for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy flash graphics and build a brand name. One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors. If you're a business, the purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take. Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.
MORE RESOURCES:
Network-Marketing - Google News |
|
|
|
RELATED ARTICLES
MLM Success Training: Why Some People Become Wealthy in Network Marketing and Others Don't Regardless of whether you watch the Oprah Winfrey show or not, the story of her success is fascinating. You can't say where she is today is the result of any special advantages she had growing up. How To Choose A Good Autoresponder Service Ask any veteran Internet marketer about converting visitors into sales, and you'll get one answer: it's all about the follow-up.Truly, it's more than just increasing the volume of traffic that gets to visit your site. Writing an MLM Business Plan When considering whether or not to start a MLM business, first you need to write an MLM business plan. This will put a lot of things into perspective. Increase Business by Squashing Your Fear of Phones Phone skills are very important when you have your own home business. If you are like me, when I started out, then you may think you are going to work entirely online and not use the phone. If MLM Is So Great Why Is My Heart Over In The Corner? It is sad many people look at previous mlm experiences differently than other experiences in their life.One out of every three people I speak with about network marketing shares a negative experience with me. The Risks and Benefits of Free MLM Leads One of the main goals of a multi-level marketing (MLM) independent distributor (business owner) is to sell the product or service of the parent company. However, an equally important goal is to encourage the customer to also become an independent distributor within that business owner's network and sell the services or product. How to Avoid the Biggest Mistake in Network Marketing Have your ever wondered why so many of your friends who start a network marketing business fail so miserably? Has this ever happened to you?Big Ideas and then the Big Crash.You heard the pitch about unlimited earning potential. MLM Success - Action is the Key Action is the Key!It is true of all business. But that is the gospel for Network Marketing success. MLM Products - The MLM Success Formula for HOT Selling Network Marketing Products You must understand this next statement:The successful network marketing company is "Product Focused and Business Driven."What does that mean? It means that your company must always be products and services focused, but driven by the business opportunity. MLM Recruiting Success- The 2 Types of People You Will Talk to in MLM There are only two types of people you will run across in MLM.To be blunt, they are in every business. Sales Vs Recruitment in Network Marketing Some networking companies are built around gaining customers, some around recruiting people into the plan. These people in turn recruit others who recruit others who recruit others etc. MLM Training: The Network Marketing Success Secret of Knowing Your REAL Inventory in MLM Let me ask you a very simple question:What is your inventory in MLM?Now, don't look too much into this question, it is a very simple one. But let me ask you this question again. MLM Recruiting-The Power of One New Thought for MLM Success Do you understand the Power of one new thought in your MLM Recruiting?One new thought at the right time with the right belief, can change a life forever. Many people's lives and destiny have been changed in Network Marketing by them simply embracing a new thought of Success. MLM Training Tools:The Top 10 Resource Sites in Network Marketing for MLM Tools There are many great MLM Tools that are available, and a few, well, that are not so great. You need tools in order to build your business, and you need the proper trainings on how to use them properly. MLM Training: The 5 BLAZING Secrets to SCORCHING MLM Training What do you do to build a SCORCHING HOT MLM Training Program that will develop new distributors quickly? There are many answers, but we have found that there are 5 main Secrets to Training that sets new distibutor's Success on FIRE.Network marketing training is imperative. The Three Primary Strengths Of Network Marketing Network Marketing, 'MLM', and Multi Level Marketing are all terms that refer to the same type of business model. This industry has had more than it's share of scumbag crooks and con artists that have used and abused the concept. Why 95% of MLM or Network Marketing People Fail with Their Home Based Business Every MLM or network marketing operation offers the same promises for their home based business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 5 years and have a greater quality of life with more time available for your family by having a home based business. Do the promises live up to the expectations? Yes but for only 5% of the candidates - 95% normally fail - WHY IS THIS? Here we debate some of the controversial reasons for this phenomenon. MLM Success Training - The ONE Secret to Building a Massive Wealth Structure in MLM The Ultimate Business Building Goal in MLM.In this MLM training article, we need to cover one other thing:What your Network Marketing Business Building goal really should be. How To Start A MLM Business When considering whether to start a MLM business, begin with a good look at yourself. You must determine your needs and motivations to see if running a MLM business is right for you. MLM Success - KNOW The SEEDS of Change in MLM and Network Marketing? The MLM Business you are REALLY In.In network marketing, you are in the business of change.
|
| home | site map |
| © 2006 |
